5 important marketing trends to watch out for in 2022

The pandemic may have meant that original marketing plans for 2020 and 2021 were torn up, but – fingers crossed – marketers will be looking to a return to a more predictable way of life in 2022 as the world adjusts to life with Covid-19.

So what will be the big trends that marketers will need consider within their businesses in the coming months? Let's talk about a few trending topics.

The collection of first-party data has always been a primary aim for businesses. By harnessing information directly from customers, businesses get a clearer, truer picture of the consumer, which can allow them to better understand their mindset, wants and needs.