Complete marketing strategies for social media are less concerned with paid versus organic social. Rather than that, they incorporate elements of these two options, creating a hybrid strategy.
As the reach of organic posts on social media platforms continues to decline, it’s becoming more and more essential to engage in paid social opportunities to reach a larger audience.
Unfortunately, trying to make an impact exclusively through organic reach is more of a pipe dream than a reality at this stage of social media existence. On Facebook, organic posts reach about 2 percent or less of followers, a figure that is slowly decreasing.
