During the past 18 months, the digital ad industry has experienced unprecedented disruption, not only in the form of rapidly changing content consumption patterns but also in headwinds that disrupt traditional ways of targeting audiences and optimizing campaigns. From more aggressive privacy regulations, to the deprecation of cookies, to shifting mobile app activity with identifier for advertisers (IDFA), traditional means of targeting audiences online are becoming increasingly challenged.
Verification must evolve to power media performance
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