Big Data Analytics is useful for various purposes, such as micro-marketing, one-to-one marketing, finer-segmentation, and mass customization for the customers of a business. Businesses can create strategies to personalize their products and services according to customer propensities to up-sell or cross-sell a similar or different range of products and services.
Operation analytics helps in improving the overall decision making and business results by leveraging existing data and enriching it with the machine and internet of things data.
For example, big data analytics in healthcare have made it possible to face challenges and new opportunities related to optimization of healthcare spending, improving the monitoring of clinical trials, predicting and planning of responses to disease epidemics such as COVID-19.
